Strategy

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The alchemical symbol for "essence" or the spirit of a subject.

Strategy

In the context of alchemy, the “essence” is the most valuable or potent part of a subject.

Through the medium of collaborative discussion, we are able to identify the core essence of our clients’ business. We then apply this new understanding of their greatest value and determine the most effective way to amplify their message to the world.

We specialize in applying this “first principles” thinking to enhance and refine our clients’ branding identity, marketing plan, and advertising activities.

Branding Strategy

Creating a winning brand begins with establishing a clear brand identity. Your logo, colors, website, and messaging should all work together to make you instantly recognizable and convey your values.

In a Branding Strategy Session we evaluate your current brand identity and all of its components, then discuss ways to refine or expand them to fully capture your essence and strengthen your brand.

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Marketing Strategy

Once you have a strong brand, you need an effective plan of action to promote and sell your product or service. This is where a Marketing Strategy Session comes into play.

By understanding the core value you provide, your positioning in the market, the profile and behaviors of your most valuable customers, and how you fit into their needs, you will have a clear, winning strategy to attract new customers and grow your business.

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Advertising Strategy

Advertising is a constantly changing and evolving landscape, however, one thing remains constant: the most successful advertising consists of attracting valuable customers at the lowest possible cost.

In an Advertising Strategy Session, we evaluate your current advertising activities, weed out any that are wasting budget, discuss new opportunities, refine content and messaging, and create a complete advertising strategy to implement.

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Comprehensive Strategy

A Comprehensive Strategy Session combines the evaluation and refinement of all three major business components: branding, marketing, and advertising.

We bundle the three sessions into a complete business overhaul. Discussing and refining each until we have strengthened your branding and messaging, developed a complete marketing strategy, and created an effective advertising program.

By the end of our comprehensive strategy session, you will have:
A new, refined understanding of who you are, what you do best, how that integrates with the needs of your most valuable customers, how to best communicate your value to them, and the most effective ways of reaching new customers.

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Activity Specific Strategies

Crowdfunding Strategy

If you’re thinking about launching a new product or project, you’re probably familiar with crowdfunding platforms like KickStarter and Indiegogo. These allow you to raise the funds needed to get your project off the ground by selling pre-orders and other future deliverables.

A successful crowdfunding launch requires careful planning, a compelling campaign video, imagination-capturing visuals and messaging, and a strong advertising plan. If you’re thinking about a crowdfunding campaign for your product, we would love to guide you to a successful launch.

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How will you make your mark?